PUMA Eyewear Campaign – HafenCity, Hamburg

Recent commercial work includes the PUMA Eyewear campaign, photographed in HafenCity, Hamburg, in collaboration with agency STAN. The production featured footballer Chupo Moting and Instagram influencer Emilia and was developed to reflect the performance-driven yet lifestyle-oriented positioning of the eyewear line. The visual direction focused on clean compositions, natural movement and a modern urban environment. All resulting in imagery that balances dynamic energy with a contemporary, refined aesthetic.

The production was realised with the support of Anne Kotte from We Love Artbuying (Hamburg), who contributed to location scouting and the organisation of parts of the production crew. This collaboration ensured a smooth workflow on set, from pre-production planning through to the final shoot day. This allowed the creative team to focus fully on developing the visual language of the campaign. Working closely with experienced producers and art buyers is an essential part of creating reliable, high-quality results for commercial projects.

In my commercial practice, I collaborate with brands, agencies and creative teams from the early concept phase through to final delivery. Each project is approached with careful attention to visual coherence, lighting, composition and the intended use of the imagery across different channels. Whether the content is developed for large-scale campaigns, digital platforms or social media, the goal is always to create visuals that feel consistent, contemporary and aligned with the brand’s identity.

If you are planning a campaign shoot, brand collaboration or content production and are looking for a commercial photographer in Berlin, I would be happy to discuss your project and explore how we can develop a visual concept that fits your communication goals.